Our Story

Growing up in Uttam Nagar, I knew a kind of abundance that wasn’t measured by rupees or possessions. Our home overflowed with love, but every treat and luxury felt far-off, like stories told by someone else. My kingdom was open-air: a park in Janakpuri where my mother would hold my hand. Children around me raced across grass or clung to their noisy games, but my joy was something softer: the tapestry of scents that seemed to rise from the earth with every breath. After a monsoon, the wet soil was rich and comforting, the grass fresh and green, and above all, a singular blossom—the ruiti—would fill the morning with a fragrance so pure it could quiet every fear. That flower taught me that every scent holds a world of feeling, shaping memories and dreams in ways words cannot.

Perfume was always out of reach, a glimpse or a borrowed spray from a friend’s Set Wet or Axe. That moment—a mist on the skin—was transformative, making me feel like I belonged somewhere, or could become someone new. Fragrance was never just an accessory. It was invisible courage, a whisper of possibility, announcing my arrival in a world where I was determined to find my place.

My first earnings came from tutoring, during my years at DU. The pride of that first cash in hand was electric, and with it, I dared to step into the world of personal scent. I moved from borrowing sprays to choosing a bottle—Park Avenue, Old Spice. Yet even then, the real education happened far from the sales counter. At malls, I would linger amongst the luxury brands, letting dozens of testers settle on my wrists, eyes shut as I tried to understand what made them sing. Why could one scent hold you for hours while another slipped away unnoticed? What was happening in those moments when the right perfume made you feel invincible?

The Dream, The Failure, and The Real Education

Sometimes destiny sends you a teacher in the least likely moments. Mine was the father of one of my students—a man who worked deep within the world of fragrance, crafting the molecules that become emotion and memory. Under his guidance, I took my first real leap into creation, pouring every ounce of passion into two perfumes. They failed—badly. It stung, and each unsold bottle was a silent reproach. But I realized what I lacked wasn’t passion; it was knowledge, patience, and respect for the art itself. Perfume doesn’t rush. It takes time to mature, the right science behind the bottle, and the story that shapes its soul.

Those failed bottles became teachers in their own right. I became a student again, spending late nights at factories, poring over chemical formulas, dissecting what helps a scent last, what gives it projection, and what keeps it beautiful over time.

Surrounded by international brands, I couldn’t help but ask: Why not us? Why couldn’t India—birthplace of attars and the home of intricate spices—craft its own luxury fragrance house that could rival the world’s best?

The Awakening: India’s Perfume Story

My research began as a way to make sense of my emotions, but it quickly revealed something breathtaking: a revolution happening quietly. India’s perfume market is already worth more than $281 million—and poised to explode to $873 million by 2032. The luxury segment alone accounts for $1.2 billion.

But the heart of the story isn’t just numbers. It’s cultural change. I saw a new generation stepping up to claim scent as part of daily life. No longer reserved for special occasions, fragrance became ritual—a part of self, like favorite shoes or a daily mantra. For Millennials and Gen Z, their chosen scent is as important as their identity, woven into the fabric of how they show the world who they are.

There’s power in aspiration. India’s middle class is rising, searching for products that aren’t just symbols of status but genuine quality and meaning. They demand more—a compelling story, not just a foreign label. E-commerce platforms like Nykaa, Tira, and Amazon have flattened the old divides. Today, luxury is within reach for everyone who dreams it, opening the gates for homegrown brands ready to compete with confidence.

A gap was visible—a gap for a brand proud of its roots, dedicated to quality, and able to offer a real luxury experience, not just a price tag designed to exclude. That’s when I knew: we could build a brand that stood for something true.

Crafting the Identity: Appeal Aroma

Every piece of Appeal Aroma is my answer to these questions and memories.

The Name: “Appeal Aroma” felt right—a name as honest and direct as the feelings we hope to evoke. “Appeal” is the instant spark when something speaks to the soul, “Aroma” is the art at its heart.

The Emblem: Our double infinity, joined by a star, is a pledge of timeless, unisex elegance. But for me, it also reflects the damru of Lord Shiva—a symbol of perpetual rhythm and creation.

The Triangular Box: From the moment you hold it, the ritual begins. The triangular box isn’t just design—it’s a message of balance, echoing the dance of top, heart, and base notes that make a fragrance complete. It invites you to slow down, to transform a simple purchase into an intentional, personal moment.

To us, luxury isn’t a number. It’s a promise—a commitment to originality rather than mimicry, to a scent with the confidence to linger but not shout.