How to Make Your Fragrance Last All Day

A great fragrance deserves to last. The difference between a scent that fades by lunch and one that lingers into the evening often comes down to technique.

Apply to pulse points

Wrists, the base of the throat, behind the ears, and the inner elbows radiate heat, which lifts and diffuses fragrance throughout the day.

Moisturise first

Fragrance clings to hydrated skin. A thin layer of unscented moisturiser before spraying meaningfully extends wear.

Don't rub

Rubbing your wrists together crushes the top notes. Spray, and let it settle.

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